I'm a marketing guy.  I've worked at agencies for most of my career because they are great places to create and learn from some of the brightest people in this industry.

 

My favorite part of the job was always working with colleagues in small, deliberately built teams to solve a problem, develop an idea and create a solution for our clients.  When we could strip down all the BS and process and budgets.  When I could collaborate with smart, experienced people with a white board, markers, pizza and beer late at night.  We always got better strategic and creative results, faster.  

 

So I created Sounding Board Brands.  Why "Sounding Board"?    

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Figuratively, a sounding board is someone you confide in to explore a proposition more fully to test its validity before making it public.  That's what brand building is.  

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Literally, a sounding board is an instrument used to project the sound of a speaker.  That's advertising.  

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Most people don't really know the difference between branding and advertising, but if you've read down the page this far, you might know that it can be a tough gap to bridge.  I've done a lot of both and that's where I am uniquely qualified to help.  And so many of those smart, experienced creators I mentioned earlier work independently now.   So I curate just the right collective of designers, copywriters, and production specialists to fit the needs of agencies and brand owners.  Nimble, experienced, creative rock stars who are efficient, smart, and ultimately provide better value.  As long as there is pizza and beer too.  

 

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